What would it take to take Google down a peg? For starters, a whole lot of spammers would have to take a break for a bit. But to do that, Google would need to find a balance between what the spammers were doing to try to take it down and what spammers were doing to help it down. It’s a delicate balance, but as of yet, it appears Google is on the side of spam.
Google’s latest algorithm update, ‘Google Panda 3.4’, was aimed at stopping optimizers from flooding the search results with low-quality content to improve ranking. What seemed to be working well for spam was the mass generation of useless content in hopes of improving ranking. This led to websites that were already established and already fairly popular to see their rankings improve. Unfortunately, some of these websites were not of the quality that the spammer expected or wanted.
What appears to have happened is that many spam sites are now appearing in the top rankings after only having been boosted in those rankings temporarily. Google seems to be focusing on the short-term boosts in rankings rather than the long-term effects that are earned over time. While this may mean that spam sites are being boosted back down again after they get into the top positions, at least they are not in the top positions permanently. As a result, this may signal the end of the short-term boosts in rankings.
This will be a good thing for the sites that are being boosted. Their boost will end as a result of a few spammers getting what they deserve. The sites that are being boosted have earned their places by helping their audience and their communities. They did not cheat and they will not be bullied. Spam can go away.
So in the future, the boost in rankings will not be something that can be taken advantage of by spammers and con artists. Google has sent a clear message that boosting can’t be the game that it used to be. The game will be played by other means.
In the future, boosting will be limited to instances where the site genuinely needs a boost. Once they are in a situation where they no longer need a boost, their rankings will naturally return to their previous status. The boost will go away. This will mean that spam sites will have fewer opportunities to get into the top rankings, but will not mean that the boost will be permanently gone.
That is not the intention of the Google algorithm changes anyway. Spam sites will still have opportunities to manipulate the system, but those opportunities will be less in number. The long-term effects of the changes will be a higher quality site ranking for each boost that is earned. This will mean that the spam sites will have to earn their ranks again if they want to get back into the top positions. This may be a bit of an added challenge for them as their techniques may no longer be effective. It is still possible, but it will take longer than they had hoped.
If you are a webmaster and you notice your site is boosted at the moment, then you should monitor your ranking closely. If you notice a sudden drop in your site ranking, then you should take steps to ensure that your site is removed from the search engine boosting routines.
Websites that use sitemaps are more likely to be spammed. For this reason, to avoid being scammed, the website should have a good sitemap. The sitemap should not be a huge monster that may take some time to download. A sitemap is more likely to deter spam websites from manipulating the system.
Some websites choose to avoid the sitemap and simply use an XML-based format for their page documents. This may seem like a great way to avoid being scammed. However, you have to remember that the Google bot is designed to look for the sitemap. The site should not attempt to hide or obscure its content with the use of an XML sitemap. This will cause the search engine to view the site as being spam-filled. This will not help your search engine rankings.
Another great way to ensure that your website will avoid being scammed is to ensure that your content is always keyword-rich. If the Google bot sees keyword stuffing on your website, then it will not show your site for any of the keywords in the sitemap.
The other problem with using an XML Sitemap is that it will not allow the Google bot to index your site. Your XML files must be small enough to allow the Google bot to navigate within. In addition, the XML files must allow the Google bot to index the pages of your site.
When you use an XML file for your page documents, it should allow the Google bot to index all of your pages.
You must avoid the search engine boosting practices that are listed above. The goal is to get your website to the top of the search engines so that you will draw more visitors to your site. The best way to do this is to make your site the best in the industry on the content and keyword that you are attempting to rank for. If this is done, then you will draw more search engine visitors to your website. These search engine visitors will also be more likely to purchase products from your website.
