Most SEO Companies offer the techniques they use, but the techniques are only part of the whole picture. It is quite fair to say that there are techniques that are employed that others are not doing. These techniques are sometimes hidden from clients but sometimes they are a vital part of a successful Search Engine Optimisation campaign. If you are looking for good Search Engine Optimisation, you must be aware that there are more ways to do it than just a couple of techniques. Search engines are always improving their algorithms to find fresh and quality material for you to present to visitors.
SEO is not all about the techniques and it is certainly not all about keywords. Once a website is fully optimized, you will notice that it attracts traffic and that is all. Many people find that when they concentrate on bringing in traffic then their website disappears into thin air.
If you are looking for high PR and a successful SE, then don’t waste your time with the details of the techniques. These days you need to concentrate on the main search words that you will be targeting with all your future content. These main search words are probably quite obvious and if you are careful and focused with your content, you will find that these words are the best way to open doors and create a stream of traffic.
The most important tools for the SEO campaign are the Keyword Research Tool and the Keyword Selection Tool. These are the two tools that enable you to know what keywords to focus on for your keywords. It is these two tools that enable you to see the success that can be generated from keyword research. They are also the two tools that will determine the success of an SEO campaign.
Keyword Research Tool – This allows you to find the relevant search terms or keywords to optimize a page or website. Keyword suggestions are provided for each search term. You will find the results by typing in your keywords into the tool or at the top of the page. Each suggestion is an actual search term. You can then select the most relevant. There are also filters for many of the results.
You may want to be more specific in your search terms, if the search terms are low in competition and have high search volume, then it is possible to find some good keywords. But if you are aiming for a high competition keyword, or a search term with low search volume, then this tool may not be helpful for you. These tools are invaluable for you to select the keywords that you will be using for the content on your website.
Keyword Selection Tool – This tool will then provide you with the results for the search term(s) that you provided. You will be provided with the average search volume and the range of search volume for each term. The tool also offers the ability to filter these results. You may want to be more precise in your selection, if the search term you enter has a large search volume in the middle of the search range, then the terms that you are looking for may have a low search volume. But if the terms are lower in search volume at the beginning of the range, then it is more likely that the terms that you are looking for have a large search volume.
Now, obviously, to find keywords, you have to be specific. Selecting keywords with low search volume can be unsuccessful, but the terms that are not targeted may be targeted keywords. This is the purpose of the filter tool.
As you use the keyword selection tool, you will be provided with search results. You may wish to zoom in on each term to get a better look at the search terms. It is also important that you have a look at the other terms in the search range.
In a web SEO campaign, you will also be looking for long-tail keywords. These are the keywords that are three or more words in length. These keywords typically have a search volume of less than 100,000. These will often have low competition, meaning that it is easier to gain traffic and rankings.
By using the tool, you will be provided with a full list of keywords for a given search term. You will also be provided with a list of associated terms for each term. Some of these terms may not be searched by people. For example, it may be the result of your search that is filtered out. It may also be because the search term has a high level of misspellings. With the list that is returned, you may wish to filter these terms based on terms and terms. This will enable you to gain a better understanding of what is being searched.
By following the same process of filtering, you will be better able to understand how to select keywords and phrases. When you have identified the highest levels of quality keywords and phrases, you can use these in your post.