What is the meaning of “SEO?”
“SEO” or “Search Engine Optimization” is the technique in which you perform the task of arranging your website, or its contents, in a way that a user searches for a certain phrase, and your website gets displayed on the first page, as the first result.
In SEO, it is very important to put the correct keywords for your business in the title tag, or TLD. For example, instead of leaving the title as “SEO Company,” write “SEO Company” in the TLD, or file name, of your website. With the help of SEO, your website can generate more traffic, and as a result, get higher sales and revenues.
“Search engine optimization” basically refers to the process of preparing the structure of a website, its content, and its internal links, so that it can be displayed on the search engine results pages (SERP) in a timely manner. The most popular search engine today is Google.
As it is always a tough job to optimize a website for search engines, and they constantly change their algorithms, the SEO techniques change also. But there are a few methods that always remains the same:
1. Relevant keywords, keywords that best describe your services, products, and business
2. Compelling titles
Keywords are the main part of SEO. It is the words that appear on the search engines and it is what users type to get the information they need. Once you have decided on the keywords for your website, you have to make sure they are the ones that best describe your services, products, and business.
In Search Engine Optimization, you have to make sure the keywords appear on your title tag, your description tag, and your keywords tag.
Your keywords tag should not contain more than 12 words, and it should not contain any strange characters, such as pipe, inverted pipe, equal sign, and others. Also do not use the same keywords again and again, as this may dilute the value of your title, description, and keywords tags. Your keywords tag should also remain constant throughout the website. In other words, you should have a new keywords tag for each page on your site.
Keywords are just the first step of the SEO process. You have to work on the offsite factors, which also come into play in Google’s ranking.
Offsite factors have to do with your website’s popularity. It is the number of quality links that come from other websites. It is also a page’s reputation score, which is determined by how other sites rate the page. Your reputation score can be found on Google’s Webmaster Tools page. The reputation score is determined by analyzing the quality links pointing to your page.
A link is considered quality if it is from an author whose website ranks in the top three positions of Google’s search results. If your website is found on the first page, your link is considered a quality link. Also, your link will be more trusted because it is from a website that has already been verified as the most relevant and accurate source by Google. Another factor of your website’s popularity is its age. Older sites tend to be more popular.
In Search Engine Optimization, you can increase your page rank by promoting your page on the Web. There are many possible ways of doing this. Here are a few popular methods:
* Articles writing – writing articles is a proven method of promoting a page on the Web. Articles are submitted to article directories with links back to your Web page. This method is an excellent way to build your page rank and popularity.
* Press releases – another popular method of promoting a page on the Web is to write and submit press releases. There are many free press release directories online. Each press release page will provide you with links back to your website. These press release sites tend to be more trusted because they are already highly ranked by Google.
* Social networking – if you have a page on Facebook, you can interact with other members and also share links back to your page. Facebook pages are usually more trusted than non-facebook sites.
Social bookmarking sites are a good way to link back to your website. You can easily bookmark your articles and press releases to these sites. The more you bookmark articles and links back to your site, the more it will become trusted by Google.
If you are not sure of how to promote a website, you can hire an SEO company and ask them how you can promote a website. You can also take the simple and sensible way and do it yourself. Doing it yourself will save you a lot of money and time. If you do it yourself, you will have an incentive to do nothing more than link back to your website, bookmark your pages, and bookmarked articles.
As you will find that these methods are very simple and easy to implement. If you follow these simple and sensible methods of promoting a website, it will help you enormously in building your website’s popularity.