Guest Blog

The 4 Stages of Search Engine Optimization

Over the years the techniques which are used to promote websites have changed. While there are still some basic techniques which are used by most sites around the globe, but some others are either under utilized or a little over utilized.

1. Content Writing – Google relies a lot on content writing. If your site is optimized for your keywords then it is bound to have a good ranking. This is because it is focused on the terms you want it to rank for. Your content writing should concentrate on what your visitors want to read and should be short, to the point and to the point. It should be easy to understand. It is better to have a copy written for you by a colleague than to try to write it yourself. Always remember to have your keywords in your titles. Your Meta tags should be keyword rich and well structured.

2. Social Media – This is also a good way to get your site out there. You might have the keywords in your Meta tags, but it is always better to have them in your front matter. If your site is getting new visitors via social media then the keywords are part of their search query.

You need to make sure to update your site on a regular basis. The important thing here is that you make it look like you are regularly involved with your site. If it looks like you aren’t then people aren’t going to think you are. Make sure you follow the policies and the rules as stated by each social media site.

3. Press Releases – Like social media, press release also relies heavily on your site for its promotion. When you submit your site to news sites and you make sure that your content is optimized for the terms you want it to rank for, then it is bound to have a better ranking. Follow the policies in the news release sites as well. If it isn’t 100% on the rules of these sites then it won’t get picked up and it won’t help you.

You also need to make sure that your press release is well-written and relevant. If it isn’t, then it won’t get picked up. It is a good idea to read the rules and look for loopholes. Then make your press release accordingly. Make it good so that it can be picked up. If it isn’t as clear as you want it to be then that will affect you even less. If you have nothing to do then make sure that your site is involved. The site traffic should be picking up. If it isn’t then you aren’t going to get the sales that you would have liked.

Now look at your site and ask if this is all that you could do. This is obviously a very incomplete list of what you could do. You could start doing these things and expect to see results. You could start doing this and not see results. It all depends on what you are trying to do.

Don’t let anyone tell you that you can’t do something because you haven’t done it or finished it. The point here is that if you try one thing it is bound to work. If you try some things and don’t do some things then you won’t get the results you want. In the end it all depends on what you want. This list of tactics may not be perfect but it is the best list I could do.

If you want to take this list and run with it then do some things that make sense and see what happens. When you don’t do any things then things don’t happen. If you stop doing things one by one then you will start to see some results. Try to add some things to this list and see what happens. The list will change and you will feel the effects of the list and what you are doing. When you add something to the list you will feel the push to continue the work. You will feel pressure to keep working and see what results you can get. This is a feeling that can be used for good or for bad.

Try this process. Just take a look at the tactics and what you can do. Now add some things to the list and see what happens. Don’t let anyone tell you that you can’t do something or that you should stop doing something. That will only delay your progress. Use this list and you will find that what you do matters more than you think. What you do and how you do it will be rewarded by results.

Don’t let anyone tell you that you don’t have what it takes. You don’t have what it takes if you don’t take action. Take action and see what happens. Don’t let anyone try to keep you from taking action. They are pushing you away from success and towards failure. Your future will be brighter if you are taking action now.



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