Guest Blog

Search Engine Optimization For Your Site

Many SEO gurus will claim that technical aspects of the site can be ignored as they focus on other aspects of SEO. But this approach is doomed to failure. Technical SEO is absolutely essential for every website because modern search engines look at the website’s structure, coding, internal linking, meta tags, and site navigation to arrive at a search result. By enhancing these technical aspects a website can be easily spotted by modern search engines. If done well, technical aspects can boost the site’s ranking in search engine result pages and improve its position in SERP.

These technical aspects, when done correctly, will aid in optimizing your site for particular search engines. But they need to be coordinated with marketing aspects to yield desired results. Many SEO gurus advise that you need to ignore the marketing aspects of the site and focus on the technical. But this approach cannot achieve desired results. This is because the search engines constantly change the algorithms and the optimization approach cannot keep pace with this change.

As technology advances, the search engine industry keeps updating the rules and regulations. But the basic fundamentals stay the same. Modern search engines are looking for sites that are coded properly and includes both the development team and marketing team to coordinate on the technical aspects. If your SEO team has no clue about web development, the site can never rank in the top ten results.

If your web development team is not focused on technical aspects of SEO, the site is never going to get noticed by search engines. If the SEO team is not competent in web development, the site never can be ranked in top 10 results. Hence, it is clear that both the parts of the SEO team have to work together to achieve the SEO objective. But if you don’t have expertise in web development, it is pointless for your to involve the services of an SEO team. Therefore, the expertise lies with the SEO team. Its experts know the most effective techniques for the promotion of the site. Therefore, you have to trust them completely and give them full authority to promote the site in a proper way.

If you can’t stand the heat, Run Away From The Fire

So, how is it that you can call your SEO team after signing up your web development team? It is a logical thing to do. After all, they are the ones who are going to work on the technical aspects of the site. After all, they are the ones who are going to implement the SEO strategies that you are going to use on your site.

Thus, if the web development team is not confident about the technical aspects of the site, you might as well hand over the responsibility of promotion of the site to them. The reason is very simple. The team comprising of web development experts is not going to know the important technical aspects that you need to be concerned about.

Hence, they are unlikely to be able to do a good job in promoting the site. If they perform a good job, they are also unlikely to alert you about the technical aspects that the site contains. You therefore, can have the right to know these issues before you sign up your team. This way, you can ensure that your site is search engine ready and ready to be promoted. This procedure is called “testing” the site.

If you want to be an authority site, Start learning about the basics.

The point is, if your site is not search engine friendly, you can learn about the basics of the SEO fundamentals. You need to start with the basic basics before you can move on to more complicated aspects. So, if you want to be an authority site, you are going to have to start learning about the basics. Do you agree?

If you don’t agree, why not visit some of the sites that are ranking top in Google. See for yourself how simple the SEO works is. In the next section, I am going to give you a quick understanding about the basics. I am going to share the knowledge I have gained over the years. The point is, it is very simple to implement SEO strategies. And that is why most people do not do it. So, don’t wait any longer.

Get it right the first time

To start you on your way with the basics, the first thing you need to realize is that it is imperative that you build your site in such a manner that is it search engine friendly. There are three things that you have to take into consideration that will help you in this process. You have to first decide what keywords you want to target. This is the most important thing you need to take into consideration.

You should always go for longer keywords that are appropriate for the product you are selling. If you go for keywords that are not appropriate, it is going to be difficult for you to get into the top 10 results for those keywords. Next, you need to use your keywords in the tags and in the title. The tags are very important because these are what the search engines will use to get your site.

This is the reason why you should not use too many keywords in the tags. Finally, the most important thing is the title that you use. So, create a title that says what the page is about, and do not forget to use keywords in the title and the tags. So, that is the basics you need to do to get your site a good ranking. I hope you get an idea on how to implement SEO strategies.



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