Guest Blog

7 SEO Tips For Small Business Through SEO

Things like organic traffic, click-through rate, page rank, backlinks, bookmarking, directory submissions, social media, articles are written and press releases, reviews, and webcams are all things you can do to increase your rankings.

Now some people use these SEO techniques incorrectly and for the wrong reasons. What I’m going to do is cover some of the things you should NEVER do. NEVER call someone on the phone, never email someone on the phone, NEVER respond to an email from someone on the phone, NEVER respond to an email on the phone. These are common things you should never do for wrong reasons.

Always be polite and concise with whatever email or phone call you to have to make. Never, I repeat NEVER send out something that isn’t worth responding to or signing up for. Remember that the reason you make the phone calls and emails is for the content. I’m not saying it’s not worth making, but when you sign up for something you know it’s worth responding to. If it’s not worth responding to, it’s not worth sending.

Always be concise with whatever email you send out. If you are emailing someone, no matter what it is say only what you want to be included in the email. It can be a simple “Thank you for your time” or a long-winded sales pitch. Don’t make it too long or the user won’t be able to get out of it. Keep it concise and simple. In an email always send something worth receiving from the person you are sending.

Always set the email aside before you hand it to someone else. Never check it immediately after you send it out. Your computer and email are valuable and valuable systems should be used well. In all these tips and techniques I’m going to use personal experiences as examples. You will know how to use these techniques if you have used them for yourself.

Email marketing can be a very tough marketing technique. I’ve had experiences where I get many responses for my sales and free offers and still have no signups. You don’t want to fail online with something like this. I would rather have a few hundred that click through to my site and sign up than a few thousand that never get the chance to visit my site. The important thing to remember is always give something worth giving. Give something worth signing up for and sign up something worth responding to.

To do Email marketing requires you to put your most important content (usually the offer) first in the email.

Email marketing also requires that you divide the offer into multiple short messages. In this way, the user can find something they want quickly. As well you must have an unsubscribe button to send the users to the other part of the offer.

You will also want to make the subject line interesting to the reader. Something that interests them. Something that catches their attention and turns them away. Something that will make them read on and find something more to like. The important thing here is to make the subject line not just an advert, but also a part of the offer.

The body content is where you can make your offer interesting and something that the user will want to sign up for. You don’t want to oversell the offer. Many users will close your offer when they see the last sentence in the body of the email.

It is also possible for you to take your offer and divide it into more than one offer. This will be multiple opt-in offers, which will require multiple signatures. This will then require you to create more emails to send to sign up more users.

In addition to making sure your offer is compelling, you should also be making sure that you are not over offering. By doing so you will end up losing the user’s attention and you will end up in an endless loop of offering and offering and losing sign-ups. You should be trying to keep the offer and the sign-up concise and focused on what you offer.

The final thing you will want to be aware of is your opt-in offer. You should always try to keep the opt-in offer simple and focused on your offer. In the eyes of the user, the opt-in is nothing more than an opt-in offer. By keeping the offer focused on your offer it will increase your conversion rate.

Make sure you avoid the user clicking on an opt-in link in the email. By keeping the user-focused and making sure your offer is in focus, you will make sure you get the best offer in the end. By making a smart offer and keeping the offer focused you will be able to increase your conversion rate.



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