Google plans to upgrade its algorithm criteria in 2021 to incorporate one factor called Site Expertise, which is a combined of things such as page views and comments, along with more traditional factors of SEO. Some suggest that this will be an extension of the Panda update that was released some time ago. One of the things that has been mentioned around the Web is that content can make a difference in your PageRank.
Some experts feel that your content can impact your PageRank and even the entire Search Engine Results Page (SERP). The research has found that it is the quality of your content that will determine its success, as well as how many people link to your content. But what is a link, and why is it important for a website to have links?
What is a link?
A link is a link on the web that is connected to a website that has a page or page in the SERP. A link on the Web is also called a backlink. The more backlinks you have the greater your popularity is, and this helps in determining your PageRank.
Why is getting backlinks important for SEO?
According to SEO experts the more backlinks you have on the web will help in determining both your PageRank and the overall popularity of the page you are linking to. You may have also seen that the backlinks are worth more Google Points based on the popularity of the page you are linking to. This can help to determine who is more important in the eyes of the Search Engine. It can also help determine your PageRank, and this has important implications on your traffic as well.
If you are interested in gaining more traffic and PageRank points, it is best to have the content in sites that have a good amount of backlinks. The more backlinks you have the more likely a webmaster is going to consider your site relevant. A good amount of backlinks and a lot of relevant content is better than an empty one.
You can do this by posting content on the various sites and blogs you own. As well as writing articles and even submitting them to article directories. You can also submit your URL to social bookmarks that you set up. If you post it on all the places that will help you in more ways than one. You can also do this manually with the help of a software.
It is best to keep it simple and focused, as well as to keep it relevant to your site if you want to achieve higher rankings in the search engines.