It has several purposes. One of the main uses is that the search engine will see that another website contains the link to your website, thereby creating a “trust” between the two websites, which is an important part of SEO. These links are also an important factor in determining the page rank of the linked website. Other uses are that these links can inform the search engine of which sites are popular and which ones aren’t, and which pages are popular and which aren’t. The search engine also calculates which links are the most important to the site linking to the site.
However, a website linking to another site is an indirect link, meaning it isn’t a vote of confidence from your website to the others. The other website has to provide a link for you to provide a link to theirs. Thus, the search engine looks at the page that the backlink points to.
A backlink from a popular site is worth more than a backlink from a non-popular site. The reason for this is because the search engine sees that you have a strong relationship with that website, which means it trusts the links. This also means that the page the backlink points to has more authority. But more on this later.
There are many ways a backlink can be created, including blogs, forums, social media sites, and articles. These will be discussed in more detail later. For now, know that creating backlinks in these ways creates more links pointing to your website.
However, only websites that are high in Page Rank have any weight in SEO. It isn’t determined by their popularity or non-pornographic content, but rather by their authority in the search engine universe. (Which isn’t determined by popularity, but rather by their relevance to the search query.) An easy way to find this is to type in the Google keyword tool and find the results on the right side.
Another method of gaining backlinks is to create one-way links from your website to another website. For instance, if you own a website that provides SEO services, and you create a link to another website with a similar theme, the search engine now believes these two sites are authority sites. In this case, it doesn’t matter what the other web site’s Page Rank is, it only cares that they have similar themes. However, this isn’t a very effective method, as the search engine believes that these links are created by you, and not by the other website. Therefore, only website pages can be targeted for backlinks.
However, one-way links do not just point back to the website in the link, but rather, directly point to the other website. For instance, a webmaster could create a web page in their website (with the URL of the web page containing the backlink) and have it direct to the web page in the website (with the URL of the web page containing the backlink). This would mean the other website is not created by you, but rather is now referring back to your web page.
As a result, the other website may gain more backlinks, but this will not be the case for the other website’s Page Rank. This can be used in an example. Because the other website may be getting backlinks from a web page, the web page with the backlink may not gain Page Rank.
Another benefit of using one-way links is that you will not attract more spammy links from other websites. This can be counteracted with the use of one-way links. When done correctly, this will prevent your site from being spammed or having backlinks added to other websites that contain spam.
Using links to gain Page Rank is not always easy. To avoid the spamming of your website, make sure the links are not added to a web page that is not a link magnet. You may add a link to a web page where you are already on the web page that is an on-page link to the other web page. For example, if you are a blogger, then you may make a blog post link on your web page and then make a link to the other blog in your website. Again, this will not help the other website but will help your website.
When you make a web page, you must be careful not to make a web page with more pages within it. This may cause a problem. It should be one page with one link to the other web page. This is a web page that can be referred to, and this is just one way to gain Page Rank.
If you are selling something on your website, then there is an extra benefit as well. If people purchase from your web page, then that web page with the link to your web page will gain Page Rank. The other benefit is, if your web page does not contain anything else that would attract a person to purchase, then the web page with the link to your web page will not gain Page Rank.