The second part is a series of articles that will tackle each aspect of search engine optimization. This will deal with the technical side of SEO, such as meta tags, page titles, and keyword placement. Eventually, you’ll be taught about human factors, like keyword density and the importance of heading tags.
You’ll learn about how keywords can tell your site’s story in a search engine’s results. You’ll also be taught about how to improve the way search engines see your site. You’ll learn how to position your site to improve your chances in Google and Yahoo! And you’ll be shown how to deal with the technical side of SEO, like meta tags and how to structure your pages. It’s all about how search engines see your site.
The final part of this series is focused on helping you improve your website’s ranking. You’ll learn how to check your site for errors and even how to contact a reputable company with technical questions.
Though these may seem like lofty goals, there’s one thing you can be sure of. These are things you can do to improve your site, as well as some things you’ll need to do. You’ll probably need to learn more about SEO before you can make your website shine. So, here are some things you’ll need to do before you can improve your ranking:
1. Create a site map. This simple task will make it easy for search engines to find every page on your site.
2. Make your site more user-friendly. This is a bit more complicated, but not really all that difficult. If you’ve got a messy site, don’t let it be a mess. Organize it, clean it up, and make it accessible to your visitors. By making it accessible, you’ll make it more usable.
3. Check your site’s spelling. Most search engines, including Google, spellcheck web pages. Spiders will crawl your site and correct any mistakes in spelling. If you don’t spellcheck your site, there’s a decent chance spider will miss those mistakes.
4. Write content. Writing content will make your site stand out from the crowd. If you’re putting content online, write relevant content that’s easy to read, understand, and apply. Your content needs to be useful, easy to share, and well-written. The goal is to get your visitors to buy, not read.
You can’t do all these things on your own. If you have no SEO experience, you’ll need the help of an SEO expert. In addition, some services promise to make your site more SEO-friendly. Beware of these companies:
They promise to provide SEO permanently. There are a variety of reasons that a company won’t live up to its promise. If they make it too easy to find their address, it may not be a good practice. Certain ways are looked at as “spammy.” Some companies promise to register your site but use spamming tactics. They may create thousands of backlinks to your site and fail to even monitor them. Even if a company is willing to give you what they promise, it doesn’t mean that they have the ability to properly monitor your site.
The next section will teach you about the most common search engine optimization mistakes.
1. Not testing your site. Many companies only do link building. That’s great, but there are more effective ways to get your site indexed by Google and other search engines. For example, if you only have a blog and no website, building links is the best way to get your blog indexed quickly. Link building will help you get indexed quickly, but it won’t get your site indexed by search engines. It will, however, get you some traffic.
2. Using “no follow” tags. This is a common SEO mistake. If you’re using WordPress, you can enable the nofollow tag to tell Google that you don’t want links to your website linking to your blog. This is a temporary setting. Once you turn off the tag, all of the links will stop linking to your blog. You can tell Google that you want a link to your blog stopped using the nofollow tag.
3. Not including your keywords in your content. Google looks for keyword mentions in your content. If they find mentions of your keyword, Google will consider your content to be more relevant for that keyword. If you’re not confident that your content is well written for that keyword, you should talk to a professional web developer. However, it’s not a good idea to include keywords in your content just for SEO. It’s best to use your keyword in your content, but using your keyword in context and strategically.
These are 3 common mistakes that you should watch out for when you’re researching SEO.
When you’re writing content for your website, make sure you use the keywords and keyword phrases you’re researching. But do your keyword research and use it in the context of your content, but also keep your keyword in a way that doesn’t sound like spam. Be careful when using keywords in your content, but don’t overdo it. Don’t fall into the trap of putting too many keywords in your content. This is just spam.
