from the blog.

Google Algorithm Updates 2018 and how it will affect SEO

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.

Google has made some big changes and they are all part of a longer term strategy that has many components.

In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.

You could argue that “tactical SEO is dead”, but that’s not quite right. And don’t run around saying “SEO is dead” because that is far from the truth, and I might just scream at you.

Instead, let’s take a few steps back and understand the big picture. Here’s a look at the major developments, some of Google’s initiatives driving this change, and the overall impact these changes will have on SEO.

Google made the move to make all organic searches secure starting September 23. This means we’ve lost the ability to get keyword data for users arriving to our websites from Google search.

Google Algorithm Updates 2017
Google Algorithm Updates 2018

Losing Google keyword data is sad for a number of reasons. This impacts publisher in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.

Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it also had a devastating effect on other types of sites as well, including ecommerce (you can see a list of over 300 sites here). Sites that were affected lost a substantial amount of traffic due to a loss of rankings for a huge percentage of their keywords.

Google’s main goal with this and subsequent Panda updates was to start purging low quality sites from its search results.

Those are my suggestions for proofing your website to survive future algorithm updates, especially where Google is concerned. But now it’s your turn – that is you doing to ensure your website will maintain its rankings and survive future Algorithm updates 2018.

Each update to Google’s algorithm (the way in which it decides how highly a website ranks for a search term) is designed to tackle a specific issue that Google sees as affecting its search results in a way that it doesn’t want. For example, if Google has found that a specific set of websites are ranked more highly than websites it considers to be of greater quality, it may examine what those websites have in common and release an update to place more or less emphasis on a different variable. “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs.

It is almost impossible to keep up with every single change in the Google search algorithm, at least on your own. So, here are four sources to help you keep up with and track Google algorithm updates, as well as what they mean for your business. While some may dispute it, there is no better source of knowledge than the source itself. The Inside Search blog is undoubtedly you’re most important source to monitor for news on the most recent algorithm updates and just what Google is attempting to target as such.

 

It is important to keep in mind that what Google attempts to do in the search engine results and what their algorithm update actually does are often two very different things. But more so than this, looking at what Google is targeting is great insight into what they deem as most important and/or major issues on the web currently.

While some may dispute it, there is no better source of knowledge than the source itself. The Inside Search blog is undoubtedly you’re most important source to monitor for news on the most recent algorithm updates and just what Google is attempting to target as such.

It is important to keep in mind that what Google attempts to do in the search engine results and what their algorithm update actually does are often two very different things. But more so than this, looking at what Google is targeting is great insight into what they deem as most important and/or major issues on the web currently.

Google Algorithm Updates 2017
Google Algorithm Updates 2018

 

Just like any other formula, small chunks of components are needed.

You probably know about the importance of on-page and off-page optimization.

SEO tools are also other important things that can boost your campaign greatly.

All of this stuff, however, can be inefficient if you don’t know about the potency of Google algorithm updates in 2018.These updates will be rolled periodically and they target specific parameters of the whole search engine algorithm. Some changes are minor, while others will have turned the tables in a rather different way (Penguin, aha!).

In starting your campaign, you should add the updates in the spectrum.

Backtrack your processes and research about the updates and their relative effects.

Your research doesn’t end there.

Eventually, you can extend your research to deeper business-to-client relations, therefore increasing the potency of your campaign.

Now, it’s time to check out these influential digital marketing and Google algorithm updates.

They can benefit your campaign for 2018 onwards and will possibly offer insights on how you can attain 100-200% growth—or even more.

Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find.

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